Round 6k Run

Netflix and tm1 Brand Experience invited Webcore to develop the official website for the Round 6k Run promotion, created to celebrate the highly anticipated launch of the second season of the globally renowned series Round 6.

One stage of the campaign featured an interactive website, with a design inspired by the series' striking aesthetic, challenging fans to test their knowledge of the first season's episodes. Participants had to answer 20 questions, and rankings were determined by the number of correct answers and response time, ensuring a fair experience for all users.

The top 2,000 scorers advanced to the next stages, participating in an immersive competition with activities inspired by the series’ games, such as Red Light, Green Light (Batatinha Frita 1, 2, 3), a 6km run, and a maze. The grand winner took home a prize of R$1,000,000.

This campaign was created by the agency tm1 Brand Experience, with the website developed by Webcore, bringing Netflix's creative vision to life in a memorable digital experience designed to engage and captivate participants.