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The Final Exam

Webcore Games, in partnership with DRUID Creative Gaming and Flutu Music, developed a game for the new campaign of the Change the Ref NGO and Energy BBDO Chicago, launching a survival game aimed at raising awareness about gun violence in the United States. Titled “The Final Exam”, the game challenges players to survive a school shooting and aims to educate gamers about the harsh reality of mass shootings in the U.S., encouraging them to promote real changes to combat this issue and support legislation that strengthens gun control in the country.

The campaign seeks to reach different audiences, from Generation Z to Baby Boomers, including parents, students, and activists. In the game, participants must find ways to escape from a school during a shooting, with scenarios recreated based on real data from past incidents.

Elements such as sounds, alarms, and objects left behind were carefully recreated to immerse players in the reality of shootings. While exploring the environment, players encounter factual information hidden in books and on boards, providing data about the frequency and impact of these events in U.S. schools.

The game aims to inform people outside the gun violence prevention movement about simple actions that can save lives, exposing players to basic policy measures that can have a real impact. Throughout the experience, five legislative proposals are presented to educate about the importance of gun control and encourage political action. To survive and escape the school in the game, players must collect all the laws, which include:

  • Assault Weapons Ban;
  • Safe Storage (Ethan’s Law);
  • High-Capacity Magazine Ban;
  • Universal Background Checks for All Gun Sales;
  • Raising the Minimum Purchase Age.

“The Final Exam” was developed for computers and will soon be available for download on the Steam platform. Learn more here: https://www.thefinalexam.us/

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Credits

Client: Change the Ref
Agency: Energy BBDO
GLOBAL CCO: CBH
CCO: Josh Gross
Creative Director: Gabriel Barrea
Creative Director: Zé Baldin
Associate Creative Director: Victor Ferreira
Senior Copywriter: Peter McCormick
Designer Lead: Victor Ferreira
Director of Creative Resources: Erin Welsh
Innovation Director: Casey Campbell
CMO: Peter Loftus
Managing Director: Daale Carter
Account Director: Juan Roman
Senior Producer: Currey Dorris
Senior Content Producer: Natalie Promagier
Senior Producer: Nina Xoomsai
Director of Production: Mitch Monson

Game Development: Webcore Games
Game Audio: Flutu Music
Gaming Agency: Druid Creative Gaming

DRUID Creative Gaming
CEO: Claudio Lima
CGO: Bernardo Mendes
COO: Evandro Guimarães
CSO: Bruna Pastorini
Game Capture Director: Renan Godoy
Game Capture Specialist: Rodolfo Oliveira
Video Editing: Caio Mendonça
Sound: Leandro Antônio
Motion Designer: Jean Estevão

Webcore Games - Development Team
Fernando Chamis - Executive Director
Winston Petty - Studio Director
Gustavo Peter - Producer
Nicolle Rios - Assistent Producer
Felipe Moreti - Tech Lead
Amanda Vergueiro - QA Tester
Eduardo Paladini - Technical Artist
Gabriel Inoue - Unreal Programmer
Leonardo Garcia - Unreal Programmer
Leonardo Putini - Unreal Programmer
Rafael Medeiros - Unreal Tech Lead
Rui Bronze - Unreal Programmer
Vinicius Aleixo - UI/UX Designer
Youssef Mejri - Environment and Lighting Artis

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