Dog Bots Pedigree

To feed the internet with good, Pedigree in partnership with the agency AlmapBBDO, invited dogs available for adoption for a special event. During one day, at Pedigree's AdoCÃO fair, a keyboard inspired by puppies was set up and they responded and interacted with negative messages on Twitter.

In this project, Webcore was responsible for developing the software that made the keyboard work, using virtual reality tracking technology. The dogs were free to play while wearing a vest with a virtual reality sensor. According to their movement over the keyboard, it was possible to accurately capture the position of each one of them and the keys pressed, generating personalized messages with emojis written by the puppies.

We also built a moderation system, where each moderator could see tweets with negative messages found on Twitter and choose which ones would be answered. When choosing, the system chose a message created by one of the Dog Bots and responded sympathetically on Twitter with a message in emoticon format and a gif of the campaign.

During that day, more than 80 dogs were adopted! 

Watch the video to find out more! #CompartilheOBem #AdotarÉTudoDeBom