Code of Conscience
With recent news about the Amazonian rainforest being on fire, it is clear that stopping humans from destroying the forests is an extremely difficult task. With that in mind, in collaboration with global NGOs agency AKQA, started a new campaign to help stop, if not the men, the machines that are used for destruction.
It was launched an open-source software called “Code of Conscience” that restricts the use of heavy-duty vehicles in protected land areas like the Amazon. Code of Conscience uses open-source mapping data from the United Nations World Database on Protected Areas in conjunction with existing GPS tracking technology that’s installed in construction vehicles, to immediately restrict deforestation crews from entering protected zones.
In this project, Webcore was responsible for developing the campaign’s website, click on the link to find more about the initiative and how you can use this technology to help end illegal deforestation.
The project won a Golden Lion in the Mobile category, a Silver Lion in the Digital Craft and Creative Data categories and a Bronze Lion in the Design and Mobile categories at Cannes Lions 2020/2021.