Experience in Augmented Reality for Chevrolet
Webcore developed, in partnership with Oath, a set of experiences in Augmented Reality for the Chevrolet booth at the 2018 Auto Show.
Throughout the event, there were tablets on the stand where people could interact with the brand's cars. Interactions in Augmented Reality were activated when the tablet's camera was pointed at specific parts of the vehicles, without the need for a marker pasted on the car.
The camera recognized the designated location and provided information such as videos about the new features, texts with vehicle information and even load simulations with 3D objects to demonstrate in a more visual and tangible way how much actually fits in the trunk.