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Budweiser – Made of Music

To celebrate the 30-year career of Hermeto Pascoal, Budweiser created the Made of Music project, where Webcore was responsible for developing the website in partnership with Africa agency.

The idea of the project is to allow the user to visually explore some of the compositions of the Brazilian musician. This is possible because a tool developed by Dimitre Lima transcribes the sound of the compositions into data and code language, which can be applied graphically to images during the course of the song. Users can upload a photo to the site, select a song of their choice and see their image transformed by the sound of Hermeto Pascoal.

Once the new image has been generated, the user has the option of interacting with its elements, downloading the image, sharing on Facebook as a simulation of an album cover, or also choosing a new song to see the magic happen in different ways.

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The project won silver at Cannes Lions 2018 in the Design > Data Visualization category.