Brahma turns real stories into sertanejo songs
Brahma tapped into the power of heartbreak and the creativity of its audience with the “Brahma Hits” promotion, inviting consumers to share their most striking stories of betrayal to be turned into sertanejo songs. The 15 most impactful stories were transformed into original tracks and released on Spotify.
Webcore was responsible for developing the campaign’s official website, designed to centralize the entire promotional experience. The platform allowed users to submit their stories and chat screenshots, provided detailed information about the promotion rules, and also served as a hub for song previews, redirecting users to listen to the full tracks on Spotify.
The campaign was created by the agency Africa Creative, with Webcore in charge of the digital execution.
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awards
Cannes Lions 2025 Silver Lion – Classic | Audio & Radio | C05 - Use of Humour