Samsung Galaxy SII

Webcore Games and FIGER360 Comunicação Sem Limites were responsible for a unique project created to promote the Samsung Galaxy SII. The activation featured a virtual slot-car racing experience installed at Shopping Eldorado as part of the Samsung Galaxy SII Dream Experience.

The setup consisted of twelve 40” LED TVs that formed the race track. The cars were controlled directly through Galaxy SII smartphones, allowing up to four players to simultaneously control the speed of their cars and compete against one another.

Several features made the project stand out. Using the smartphone itself as the controller helped showcase the device’s performance and speed while integrating the product directly into the gameplay experience.

The game was also multiplayer, allowing up to four people to race at the same time. As the cars moved around the track, they left trails of light behind them, while the player in first place determined the color of the track. At the end of the race, an animation featuring the winning car was displayed on the player’s smartphone.

The activation was available at Shopping Eldorado during the Samsung Galaxy SII Dream Experience.