Tudum Charts
Webcore developed Tudum Charts for Netflix, in collaboration with the agency Boys Do Cry—an interactive experience created to engage audiences ahead of the premiere of the third season of Alice in Borderland. The goal was to turn the pre-release period into active audience participation, allowing fans to submit their predictions about the series and see, in real time, which theories were gaining traction.
The website brings together different hypotheses about characters and plot events, organizes votes, and displays dynamic rankings that reflect what audiences believe will happen next. The experience was designed to be lightweight, intuitive, and mobile-first, enabling easy access directly from Netflix campaigns and social media channels.
The entire infrastructure was built to handle high traffic volumes and update results seamlessly without interruptions. Although it launched with Alice in Borderland, Tudum Charts was conceived as a reusable platform, ready to be adapted for any Netflix film or series looking to drive audience engagement through predictions and trend tracking.
what we delivered
Development
Design and development of the experience and user interface
Voting & Rankings
Real-time voting system and dynamic rankings
Infrastructure
Scalable infrastructure to support traffic spikes (within Netflix’s ecosystem)
Built for the future
A platform designed for use across multiple Netflix titles