O Boticário | BeautyBox
We developed the platform for BeautyBox, a Grupo Boticário promotion integrated with the brand’s loyalty program. To participate, consumers had to complete a series of challenges, such as completing their profile, reviewing products, and making purchases. Each completed challenge generated entries for the campaign’s prize draws.
The main technical challenge was integrating the platform with Grupo Boticário’s customer relationship system to check, in real time, which challenges each participant had completed. Based on this information, the platform automatically validated participation and calculated the number of entries available to each user, ensuring a seamless, secure experience fully integrated with the brand’s digital ecosystem.