Turma Ipiranga em Ecorrida
The Posto Ecoeficiente Ipiranga project was based on the idea of optimizing the use of natural resources through sustainable practices. To communicate these initiatives to children, the game “Turma Ipiranga em Ecorrida” was created.
In the game, players had to follow the course and collect items related to sustainable actions, such as energy-efficient light bulbs and recyclable materials, while avoiding items that represented waste.
The colorful visuals made the experience more engaging and helped introduce sustainability concepts to a younger audience. By playing the game, users had their scores recorded in a ranking while also learning more about the brand’s values and sustainability initiatives.