C&A – Showcase in Augmented Reality
Webcore, in partnership with the media company Oath, developed an Augmented Reality experience for the launch of the new C&A Jeans collection, which can be seen in the interaction with the window display, clothing labels and shelves of the chain's stores.
The development of Augmented Reality was carried out integrated with the C&A Brasil application, which allowed thousands of consumers who already had the App to benefit from the action without the need to install a new application.
In the C&A campaign, 12 influencers were hired to be ambassadors for each jeans model. Opening the C&A Brasil application on the “Try it out” tab, the cell phone camera is activated and when pointing to the store window, the model's poster comes to life and she tells a little more about the pants she is wearing.
The video in Augmented Reality allows you to see the jeans with more movement and fluidity than in a static photo. In addition to explaining more about the pants, a button is available on the screen to see more looks, combinations and possibilities for using that piece. This experience can also be accessed by pointing the camera at the banner on the gondola of the selected model inside the store, or even at the pants label itself, wherever and whenever you want.
Currently there is a huge growth in the use of Augmented Reality; it has always been used with the function of entertaining, but it is also incredibly useful for companies and campaigns by enabling immersions and interactions with the public in an innovative ways. C&A was the first retail store in Brazil to use this technology to increase the interaction between window display and the final public.
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