Sempre Livre - Musical Chairs

Webcore Games developed Dança das Cadeiras for Sempre Livre, a Johnson & Johnson feminine care brand, in partnership with the digital agency iThink.

Created as a promotional game for the brand, the project transformed the classic musical chairs game into a multiplayer digital experience. Players could join the same room, compete in real time and try to score the highest number of points to win prizes such as iPods, cameras and other gifts.

The experience was designed with a strong focus on the brand’s target audience. Each player could choose a character that matched her style, with options inspired by different personalities and visual identities, such as rock, trendy, hippie and geisha-inspired characters.

Once in the game, players had to react quickly, find an available chair and compete to become the winner of the room.

The project was part of Sempre Livre’s digital promotion strategy, using gameplay as a way to engage the audience and create a fun, interactive experience around the brand.