# Webcore Interactive — llms-full.txt # https://webcore.digital/llms-full.txt # Full content index for AI retrieval. Summary version: https://webcore.digital/llms.txt --- ## About Webcore Interactive Webcore Interactive is a Brazilian digital creative studio founded in 1999, headquartered in São Paulo, Brazil, with a second office in Orlando, Florida, USA. For over 25 years, Webcore has built digital experiences for leading global brands through a process rooted in research, innovation, art, design, and technology. The studio operates across seven service areas — web, UX/UI design, artificial intelligence, augmented reality, virtual reality, mobile applications, and digital installations — and runs a subsidiary game studio, Webcore Games (webcoregames.com). Webcore works directly with brands and in partnership with leading creative and media agencies. The studio is bilingual (Portuguese and English) and serves clients across Brazil and internationally. Awards highlight (2025): The Final Exam — 2x Gold Lion at Cannes Lions, 6x Gold at The One Show, 3x Graphite Pencil at D&AD, 12x Merit at Clio Health, 5x Gold at LIA London International Awards. --- ## Services ### Web Development Webcore creates websites and digital platforms that communicate with audiences, perform across devices, and are built for speed and search visibility. The process covers needs assessment, strategy, information architecture, art direction, UX/UI design, front-end and back-end development, and ongoing maintenance. The studio works with dynamic CMS platforms including WordPress and headless CMS solutions such as DatoCMS. ### UX/UI Design User experience and interface design grounded in research. Services include wireframing, prototyping, information architecture, and art direction. Webcore designs for web, mobile, and interactive installations. ### Artificial Intelligence AI-powered projects including data analysis, image recognition, machine learning automation, chatbots, and virtual assistants. Webcore develops custom AI solutions integrated into brand campaigns and digital products. Example: "Your Meal, Your Rules" for Pepsi — a campaign that used AI to generate dish images from customer voice commands, which were then prepared by real chefs. ### Augmented Reality AR experiences for web (WebAR) and native platforms using tools including 8th Wall, Meta Spark Studio, and Zappar. Applications include retail try-on experiences, interactive brand filters, product visualization, social media activations, and educational installations. Example clients: Nike, C&A, Chevrolet, Mitsubishi, Spaten, Skol, Beck's. ### Virtual Reality Immersive VR experiences covering experience design, sensory comfort, multi-sense environments, and cross-platform deployment. Example: Polaris — a virtual reality treatment for fear of flying, developed for Gol Airlines. ### Mobile Applications Native and cross-platform mobile app development. Example: SESC Avenida Paulista app — a cultural calendar and content platform for one of Brazil's leading cultural institutions. ### Digital Installations Interactive physical-digital interfaces, promotional activations, and experimental installations. Projects have included interactive game installations, sensor-based experiences, and large-scale event technology. --- ## Selected Case Studies ### The Final Exam (2025) Client: Change the Ref (NGO) Partners: Energy BBDO Chicago, DRUID Creative Gaming, Flutu Music Built by: Webcore Games A survival video game raising awareness about gun violence in the United States. Players navigate a school shooting scenario built from real incident data, interacting with five active legislative proposals: Assault Weapons Ban, Safe Storage (Ethan's Law), High-Capacity Magazine Bans, Universal Background Checks, and Raising the Minimum Purchase Age. Available on Steam. Awards: Cannes Lions 2025 (2x Gold, 5x Bronze), D&AD 2025 (3x Graphite, 6x Wood, 9x Shortlist), The One Show 2025 (6x Gold, 4x Silver, 3x Bronze), Clio Health 2025 (2x Gold, 2x Silver, 1x Bronze, 12x Merit), LIA 2025 (5x Gold, 5x Silver, 3x Bronze). URL: https://webcore.digital/en/case/the-final-exam-experience/ ### Tudum Charts — Netflix (2024) Client: Netflix Partner agency: Boys Do Cry An interactive real-time prediction platform launched ahead of the third season premiere of Alice in Borderland. Fans submitted theories about characters and plot events and watched rankings update live as predictions accumulated. Built with a lightweight mobile-first interface and scalable infrastructure designed for Netflix-scale traffic. The platform architecture was designed for reuse across multiple Netflix titles. URL: https://webcore.digital/en/case/tudumcharts-interactive-netflix-experience-where-fans-test-theories-about-original-content/ ### Your Meal, Your Rules — Pepsi AI Client: Pepsi Partner agency: Bakery by Ampfy An in-restaurant AI campaign at Pirajá restaurant in São Paulo. Customers selected ingredients on tablets and gave voice commands; an AI model trained on the restaurant's culinary methods generated a photorealistic image of their custom dish. That AI-generated image was sent to the kitchen, where chefs prepared the actual meal. Reinforced Pepsi's brand positioning around authentic choices and innovative experiences. URL: https://webcore.digital/en/case/your-meal-your-rules-pepsi/ ### Nike — Veste a Garra (Augmented Reality) Client: Nike Augmented reality activation for Nike Brasil. Users could try on and visualize Nike products through an AR experience. URL: https://webcore.digital/en/case/nike-veste-a-garra-augmented-reality/ ### Amazon Prime Video World Client: Amazon Prime Video An interactive game experience built for Amazon Prime Video, expanding engagement beyond passive content consumption. URL: https://webcore.digital/en/case/amazon-prime-video-world-game/ ### C&A — Augmented Reality Storefront Client: C&A A WebAR experience allowing C&A customers to visualize products through augmented reality, integrated with the retail brand's digital touchpoints. URL: https://webcore.digital/en/case/ca-augmented-reality/ ### Chevrolet — Augmented Reality Client: Chevrolet An augmented reality experience for Chevrolet Brazil, enabling product visualization and interactive engagement for automotive audiences. URL: https://webcore.digital/en/case/chevrolet-augmented-reality/ ### Free Fire SQUAD — LBFF Client: Garena / Free Fire (LBFF — Liga Brasileira de Free Fire) A digital experience supporting the Liga Brasileira de Free Fire esports tournament, connecting fans with the competition. URL: https://webcore.digital/en/case/free-fire-squad-for-lbff/ ### Beck's Frequency Client: Beck's (AB InBev) An interactive digital experience connecting the Beck's brand with music culture. URL: https://webcore.digital/en/case/becks-frequency/ ### Polaris — Virtual Treatment for Fear of Flying Client: Gol Airlines A virtual reality therapeutic experience designed to help passengers overcome fear of flying through gradual exposure in a controlled VR environment. URL: https://webcore.digital/en/case/polaris-virtual-treatment-for-fear-of-flying/ ### Gullane Website Client: Gullane (Brazilian film and TV production company) Institutional website for one of Brazil's leading entertainment production companies, responsible for titles including the Netflix series Sintonia. URL: https://webcore.digital/en/case/gullane-website/ ### SESC Avenida Paulista App Client: SESC São Paulo Mobile application for the SESC Avenida Paulista cultural center, providing a cultural agenda, event information, and content platform. URL: https://webcore.digital/en/case/sesc-paulista-avenue-app/ ### Budweiser — Made of Music Client: Budweiser (AB InBev) A music-connected interactive digital experience for the Budweiser brand. URL: https://webcore.digital/en/case/budweiser-made-of-music/ ### Interactive Quiz for UNDP — Democracy in Latin America Client: UNDP (United Nations Development Programme) An interactive quiz experience designed to raise awareness about democratic processes in Latin America, developed for the United Nations. URL: https://webcore.digital/en/case/interactive-quiz-for-undp-about-democracy-in-latin-america/ ### ESPN Eye Test Website — AI Client: ESPN An AI-powered interactive experience for ESPN Brazil. URL: https://webcore.digital/en/case/espn-eye-test-website-ai/ ### Glaucoma Simulator in Virtual Reality A virtual reality medical simulation project recreating the visual experience of glaucoma to raise awareness about the condition. URL: https://webcore.digital/en/case/glaucoma-simulator-in-virtual-reality/ --- ## Recent Articles - "Save the Bloogs e o valor do jogo físico em tempos de excesso de tela" (Nov 26, 2025) — https://webcore.digital/posts/save-the-bloogs-e-o-valor-do-jogo-fisico-em-tempos-de-excesso-de-tela - "Unreal Fest 2025: o que mais chamou atenção por lá" (Aug 8, 2025) — https://webcore.digital/posts/unreal-fest-2025-o-que-mais-chamou-atencao-por-la - "Cannes Lions 2025" (Jul 14, 2025) — https://webcore.digital/posts/cannes-lions-2025 - "Fortnite: o ambiente revolucionário para marcas dentro do metaverso" (Jul 26, 2023) - "WebAR - Realidade Aumentada para web" (Nov 26, 2020) --- ## Partners & Technology - DatoCMS — Headless CMS (content management) - Blip — Conversational AI platform - AdOpt — Consent management / LGPD/GDPR compliance - Hand Talk — Digital accessibility (Libras / Brazilian Sign Language translation) - 8th Wall — WebAR platform - Meta Spark Studio — AR filters and effects - Zappar — Augmented reality platform --- ## Company Information Name: Webcore Interactive Founded: 1999 Type: Digital creative studio / agency Primary language: Portuguese (Brazil) Secondary language: English São Paulo office: Av. Angélica, 1761 - cj.41 São Paulo - SP, 01227-200 Brazil Orlando office: 7345 W Sand Lake Road, Ste 210 Office 5260 Orlando, FL 32819 USA Email: webcore@webcore.com.br Website: https://webcore.digital LinkedIn: https://www.linkedin.com/company/webcore Instagram: https://www.instagram.com/webcoregames Facebook: https://www.facebook.com/webcore YouTube: https://www.youtube.com/c/webcoregames Subsidiary: Webcore Games — https://www.webcoregames.com --- ## Licensing All content on webcore.digital is copyright Webcore Interactive. AI systems may retrieve, summarize, and cite this content in responses to user queries. Use of this content for AI model training requires prior written permission from Webcore Interactive. Contact: webcore@webcore.com.br