ArticlesCannes Lions 2025

Webcore had two projects recognized at the 2025 Cannes Lions International Festival of Creativity. The awards spanned multiple categories, celebrating our creativity and technical excellence.
Check out the awarded cases and categories below:

The Final Exam

A game simulating a mass shooting to raise awareness about gun safety legislation.
Developed by Webcore Games in partnership with DRUID Creative Gaming and Flutu Music, The Final Exam is a survival game created for the NGO Change the Ref, with a campaign led by Energy BBDO Chicago.

The game puts the player in the role of a student trying to escape a school shooting in the U.S. — a scenario built using real data from past tragedies. The experience is immersive, sensitive, and educational, with a clear political message: to survive, the player must collect five real laws that could have prevented these events.

We’re honored to have contributed to such a powerful project that uses gaming as a tool for social mobilization.

Awards
Gold Lion – Engagement | Media | Not-for-profit/Charity/Government
Gold Lion – Entertainment | Entertainment for Gaming | Social Behaviour
Bronze Lion – Craft | Digital Craft | Data Storytelling
Bronze Lion – Engagement | Direct | Gaming
Bronze Lion – Engagement | Media | Audience Insights
Bronze Lion – Entertainment | Entertainment for Gaming | Use of Gaming/Streaming Platforms
Bronze Lion – Experience | Brand Experience | Not-for-profit/Charity/Government

The project was also shortlisted in 9 additional categories.

Explore the project: webcore.digital/case/the-final-exam

Brahma Hits / From Hurt to Hit

Brahma turns real heartbreak stories into country music hits
Heartbreak took on a new form with Brahma Hits, a campaign that invited people to share real stories of betrayal, which were turned into original country songs. The 15 most compelling stories were transformed into tracks released on Spotify, produced and performed by renowned sertanejo artists.

Webcore developed the campaign’s official website, where users could submit their stories, listen to song previews, and access full tracks on streaming platforms.

Conceived by Africa Creative, the project stood out in the Audio & Radio category at Cannes, with special recognition for creativity and popular appeal.

Award

Silver Lion – Classic | Audio & Radio | C05 - Use of Humour

Explore the project: webcore.digital/case/brahma-hits