Vick has created special pajamas able to monitor the temperature of a baby. The action has been created by Publicis, and Webcore has produced the technology.
With a thermometer attached to the outfit, mothers can track the information through an app available for Android. The device sends a message to the mother if it registers abnormal rise of temperature, ensuring greater care for the children. The baby’s temperature range during the night is recorded for next-day checking.
The product, which is not being marketed yet, was distributed to a group of influential bloggers and mothers as a way to celebrate Mother’s Day and reinforce the brand’s positioning, which is to take care of people with a touch of affection.