Skol Bot for Facebook Messenger
Webcore has developed a Skol Facebook Messenger bot for the F/Nazca Saatchi & Saatchi agency. It has been the first time a Brazilian brand used a chatbot in a marketing campaign.
When entering a conversation with the bot, the user can type some commands that prompt an automatic response, or they can choose from a menu of options of parties and events held by Skol during the Rio 2016 Games. The responses are given back to the user through cards, with options to know more about the event, links to location on a map, etc..
When writing “Quiz Skol”, for example, the bot plays a quiz with the user, sending them questions and options of answers. At the end of the quiz, it gives the user a bronze, a silver, or a gold medal, depending on their result.