Guaraná Culture and Guaraná Maués Alliance
Idealized by the agency AlmapBBDO in partnership with Guaraná Antarctica, the “Guaraná Cultura” campaign aims to not only spread word of the project but also to financially support the AGM (Guaraná Maués Alliance) – project that brings more visibility, education and sustainability to the Maués community, the cradle of Guaraná in Brazil.
Guaraná Antarctica has supported the AGM since 2017 and aside from helping finance the project in partnership with the USAID, the brand puts efforts in bringing new allies to the cause. That’s the case of the “Guaraná Cultura” collection, a partnership among Guaraná Antarctica, Ellus and Salinas, in which part of the revenue from the sales will be destined as a donation to AGM.
In this project, Webcore contributed with the development of the website. The page features many animations and also a high level polishing and refinement on the layout created by the agency.