Gambiarra Store Porto Seguro
To present cell phone insurance as the best solution to protect it from unexpected problems that can happen in everyday life, Porto Seguro launched the ‘Gambiarra Store’, a campaign signed by GUT São Paulo. Webcore Interactive developed the website created especially for the campaign.
The site features products inspired by some of the unusual solutions found on the Internet. There are items such as a glass pot with rice, a hair dryer and a vacuum cleaner, for cell phones that have fallen into water, and adhesive tape and a touch glove to protect your hand from the shards of the cracked screen. When clicking to buy the product, the user is directed to the Porto Seguro website, where he can purchase cell phone insurance – the only method with proven effectiveness.
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